work
02

Echo

2025

SXSW London

Type

Breath-driven installation

Shown at

Notch Open House, SXSW London, 2025

Credit

Bertie Sampson. Shown at Notch’s invitation.

Format

Interactive, LED screen

Echo, 2025, Breath-driven installation, SXSW London, photo 1 of 8
Film: Echo (Vimeo 1122907363). Placeholder frame until the file is in.
Echo, 2025, Breath-driven installation, SXSW London, photo 1 of 8
Film: Echo (Vimeo 1122907363). Placeholder frame until the file is in.

Echo is an interactive installation driven by breath. A visitor breathes into a custom wind sensor. Each breath connects to a place on Earth, and the live weather there, pulled every five minutes, becomes the prompt for an AI image model, so the picture on the large LED screen keeps changing, different for every breath.

It was made for Notch’s Open House at SXSW London and shown for one evening, 3 June 2025, in the Orbit Room at Ideaworks London.

Made for

Notch Open House at SXSW London, with Ideaworks

Collaborators

Youngjun Chang, technical lead; Murilo Gasparetto, sensor and data scripts; Nina Thoene, production

One evening only: Notch Open House, SXSW London, 3 June 2025.

Each breath picks a place on Earth; its live weather prompts the image.

A custom wind sensor, an AI image model and a large LED screen.

Shown at

2025

Notch Open House, SXSW London

London

Orbit Room, Ideaworks

2025

Notch Open House, SXSW London, London

Orbit Room, Ideaworks

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